Hello....!
I see marketing as the balance between storytelling and structure. The story is what makes people care; the structure is what makes it consistent and scalable. My work lives at that intersection, helping brands find their voice, build campaigns that resonate, and set up systems that make outreach feel personal even at scale.
At Qwoted, I led media outreach campaigns that reached over 10,000 journalists, designing templates and follow-up frameworks that drove 60%+ engagement. With Herlylife, the lifestyle brand I built from scratch, I tested content strategies in real time, growing to 100K+ monthly views by balancing story-driven reels with data-backed posting schedules. And at Haven Square, I shaped a social voice that connected with a new demographic, increasing engagement by 20% in just six months.
What ties all of it together is curiosity and execution. I like asking, what happens if we try this?, testing it, and then doubling down on what works. That’s how I approach every campaign: with a mix of creativity, strategy, and a willingness to experiment until we hit the right note.
About Me!
I’I like to think of myself as equal parts marketer and tinkerer. Work gives me the structure to build campaigns that matter, but outside of it, I’m usually experimenting, whether that’s with code, content, or new ways of seeing things.
​
A fun fact about me: I taught myself the basics of coding. I can put together simple pages with HTML/CSS, write in Python, and even dabbled in sentiment analysis during my Business Analytics program. One of my favorite side projects was building a full data analytics workflow and blogging about it, not just to test my skills, but to see if I could make the explanation clear and engaging.
​
Outside of work, I follow my curiosity wherever it leads. Sometimes that means testing the latest social trend, other times it’s diving into a new tool or tweaking a process just to see if it works better. I like discovering those small shifts that can make a big difference.