My Projects
Conversion Tracking & Funnel Analysis
Implemented end-to-end conversion tracking using GTM + GA4, built funnel explorations by device, identified a mobile CTA issue, and improved mobile demo engagement from 37.5% to 66.7%.
Tools: GTM, GA4, Wix, Tag Assistant
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Campaign Operations Playbook
Vaultly
Designed and built a combined fit + engagement lead scoring model in HubSpot with demographic and behavioral scoring, negative signals, MQL thresholds, and an automated notification workflow.
Tools: HubSpot, Notion
Looker Studio Dashboard
PromptPal Pre-Launch
Connected GA4 to Looker Studio and built an executive dashboard tracking users, sessions, demo engagement, and signups across a 25-day pre-launch window. Real data, not simulated.
Tools: Looker Studio, GA4
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Lead Scoring Model Vaultly
Designed and built a combined fit + engagement lead scoring model in HubSpot with demographic and behavioral scoring, negative signals, MQL thresholds, and an automated notification workflow.
Tools: HubSpot, Notion
See the scoring model
Onboarding Email Sequence Teamo
Designed and built a 7-email branching automation in Mailchimp for a 14-day SaaS trial. Sequence splits at Day 3 based on activation behavior, with separate paths for activated and non-activated users.
Tools: Mailchimp, Notion
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Budget Tracking & Spend Governance Onra Pay
Designed a full-year marketing budget system managing $1.2M across 6 channels. Includes a Google Sheets tracker, quarterly review cadence, reallocation process, and 2026 budget recommendations.
Tools: Google Sheets, Notion
See the full breakdown