Project In Practice

These are projects I’ve managed in real life, where strategy and execution came together to deliver results. These examples show how I apply my skills to create growth, build communities, and strengthen brand voices.

Qwoted Health Check Campaign

This campaign was designed to build a more engaged community by helping reporters easily find credible sources while providing experts with valuable backlink opportunities. By focusing on one-on-one connections, we aimed to create a platform that reporters and experts would want to return to regularly. Instead of relying on automation, each email was thoughtfully crafted to ensure relevance, creating a supportive and active community that added real value for every user.

Content Creation with HavenSquare

As a Social Media Manager, I worked closely with HavenSquare to design engaging content tailored to its audience, while developing empowering, women-centric content for Arewa. Below is an overview of my work for both brands.

Content Strategy with HerlyLife

I launched Herlylife as a test-and-learn project to explore how story-driven content resonates on Instagram. Starting from zero, I built the brand’s voice, designed a content plan, and experimented with reels, memes, and posting schedules.

The result? Herlylife grew into a recognizable lifestyle brand averaging 100K+ monthly views, 15K+ monthly interactions, and over 4.3M total views across content. This project demonstrates how I apply brand strategy, community growth, and social content execution in real-world scenarios.